12 On-Page Elements for SEO Success in 2025

Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. So it’s not all about structured data (aka schema markup), identifying crawl errors or optimizing content alone – these seemingly trivial elements are also worth your time and effort. I’ve said it once before and I’ll say it again – sometimes the simplest and smallest of tweaks can help make the difference in your site’s SEO performance. A website that ranks well, not only has great content, but each page will have a well-crafted title tag, headings, meta tags and URLs.

Evaluate your website for SEO to identify and prioritize site errors, like slow loading times. A web developer, SEO firm, or tech-savvy staffer can help with advanced SEO techniques, such as optimizing JavaScript and CSS to improve page rendering speed. The first is the checklist template that you can customize to your liking. You can print it out or make a copy of the Google Doc to use when publishing pages or running content audits. Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive.

Furthermore, you’ve got to create URLs that are easy to read, short, simple to understand, and that contain the keyword that you’re targeting. Now, I know creating image alt tags can take some time and seems like a tedious process, but luckily there are AI tools that you can use to automate this process completely. A common practice is to use the target keyword as close to the beginning of the title tag as possible. The closer your target keyword or phrase is to the start of the title, the better. Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines.

By including these semantic keywords there’s no room for assumption from search engines that the page is not about anything but Paris city in the country of France. Images can enhance the visual appeal and engagement of web pages. Plus, optimizing images with alt tags (more on that below) can help drive traffic from image search results. Merely creating and publishing your website isn’t enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.

Instead of using the same keyword over and over again (which could be seen as keyword stuffing), use synonyms and LSI keywords. When you add these, you can stand out from others in the search results. And show searchers why your content is the right page for them.

It is distinct from on-page SEO, which focuses on SEO Anomaly content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords. Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website.

Write Content with E-E-A-T in Mind

However, you might encounter a steep learning curve, especially if you’re new to web analytics. Luckily, Clarity offers a responsive support team that helps you navigate its complex interface and make the most of its analytics capabilities. If you like customizing your site audits and studying it based on your specific metrics, SE Ranking does that for you with different personalized settings. You have over 120 metrics in the tool that can help you audit your site efficiently and avoid even the slight details that could hamper your SEO results.

Rankings and traffic through search engine optimization

• You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest.
• What most people don’t realise is that where and how you place links (both internal and external) can significantly impact your rankings.
• This is the practice of overusing keywords to aid higher ranking in SERPs.
• I’ve said it once before and I’ll say it again – sometimes the simplest and smallest of tweaks can help make the difference in your site’s SEO performance.

So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand. I don’t know about you, but I have a hard time picturing 27.8 billion anything.

And make sure your most important pages have a good number of links pointed to them. The Pro version of All in One SEO includes a handy Link Assistant. This will display a list of orphan pages and for all content, make recommendations for internal links. Additionally, links help users find related content on your site. Naturally, when a new post is published, it’s an orphan page to start with. If your page is targeting a specific term or phrase, make sure to include it in the URL.